AppLovin Corporation (APP) First Focus

An investment in AppLovin is a play on increased demand for marketing and monetizing software services by mobile app developers. The company has grown to become one of the leading providers and developers of ad discovery software solutions as well as casual mobile games globally. Its success will depend on its ability to expand its pool of first party data by adding more of its self-developed content which will make it less exposed to scrutiny around third- party data for building ad-network.

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